GEM was founded by Ami Keita and showcased it's first faces in fall 2019. GEM also scouts and does casting on requests for fashion labels, magazines, commercials and campaigns. We specialize in young extraordinary faces and don't care much for what the industry would call "imperfections".


We believe a strong face comes in any shape and form — and that diversity in fashion, film, photography and advertisement is key for people to love themselves, and being able to recognize themselves in others.

Black lives always have and always will matter. We believe in diversity as much as we believe in equality. If you want to support #blacklivesmatter please find yourself clicking one of the links below.

https://blm.amsterdam/ 
https://blacklivesmatters.carrd.co/ 
https://blacklivesmatter.com/ 

https://omroepzwart.nl/